Elisabeth Choi

Ad Campaign for Foundation for Environmental Stewardship (FES)

March 2024

Ad campaign created for the Foundation for Environmental Stewardship (FES), a non-profit focused on sustainable development. Their N:OW for Net-Zero project challenged us to create a digital campaign to promote free educational resources for Canadian grades 7-12 students and teachers. I designed multi-platform graphics with tailored visuals for students, teachers, and eco-conscious audiences.

marketing design, ad campaign, social media

Aiming to raise awareness and secure 500 curriculum downloads, the project execution involved deploying ads across multiple platforms to resonate with specific audiences. The outcome was a resounding success—the team delivered results a month ahead of schedule and exceeded the initial goal of 500 curriculum resource downloads.

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