Developed Grove’s Brand Guidelines, establishing a unified framework for typography, logo usage, color systems, and brand applications. Designed in Figma, the guide delivers clarity and consistency across all marketing and communication materials. While a copywriter contributed to the written content, I spearheaded the visual identity sections, making key decisions on typeface treatment and visual elements. This document serves as a foundational resource for Grove's internal team, ensuring a polished and cohesive brand presence across digital and print platforms.